Friday, April 16, 2010

Three Billboards, One Implicature: San Antonio Water District

1.
2. "Sing shorter songs"

3. "Take a bath if you plan to sing an opera"

Those were all posted as San Antonio Water District billboards! Of course, there are a lot of background assumptions in the three ad campaigns, but one common implicature: SAVE WATER! What a clever campaign! 

Now, how are you doing with their implicated conclusion?

(HT: Arden Sanders)
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